Capturing the health benefits of fresh fruit on a year-round basis became
Bob Underwood’s quest. Through research, experimentation and numerous iterations of product prototypes, a proprietary process was developed over a five- year period.
The result was an innovative process of converting whole fruit into a form that includes the skin and pulp, which scientific research has shown is where the antioxidants and anthocyanins are found. Clinical studies confirm that the main nutritional value is in the dark color pigmentation and the thin layer close to the fruit’s surface.
CherryFlex products – as well as the entire line of Underwood Fruit supplements and food products – are made from whole fruit without preservatives, fillers, additives, coloring or the use of harsh solvents. The company selects only premium USA grown fruit for all its products.
Without extracting, adding to or changing the natural composition, these super fruits’ inherent properties remain the same. Beside the pit, the only property removed from the fruit is moisture.
First introduced to the nutraceutical market in 1999, Montmorency tart cherry wafers evolved to CherryFlex — the only fruit softgel on the market today, using this exclusive whole fruit conversion technology. Now the process is used for an array of super fruits in softgels, liquids, fruit bars and extra strength fruit gels, using tart cherries, wild blueberries, wonderful pomegranates, red and black raspberries and strawberries.
The same exclusive technology is currently used to manufacture CherryFlex for Dogs and Horses – both products are designed to help maintain joint and muscle health in animals. Cherry Capital Services/ Underwood Fruit is a member of the National Animal Supplement Council and in 2010 received its NASC certification after successfully passing an extensive quality audit.
Preserving the inherent properties of whole fruit has led to the development of a growing family of fruit supplements and food products for people and their companion animals. Ongoing research, innovation, and testing will assure this preservation and access year-round to the importance of whole fruit.
